SOCIAL MEDIA STRATEGY SOCIAL SECTOR
Brand : Cap Retraite
Cap Retraite is the first service in France providing assistance in finding a retirement home. It advises and directs families and socio-medical professionals to help them find spaces in retirement homes, Ephad institutions or senior residences.
The result ?
A 395% increase of the number of “likes”, going from 1403 in June of 2016 to 6936 in May of 2017.
The engagement rate also increased by 438 %, with an engagement number of 3354 for posts in May of 2017, compared to 623 in June of 2016.
Services Provided for Cap Retraite
Creating a Social Media strategy and monitoring the brand’s Facebook page:
- Competitive benchmarking
- Strategic social media consulting
- Publishing two Facebook publications per day
- Boosting advertizing with Facebook Ads
- KPI reporting and monitoring